Walmart Fashion: Scoop 2023
Walmart Fashion 2023 Campaign
360º Campaign, Senior Art Director
Creative Director: Margot Populaire
Director / Photographer: Cass Bird
Scoop, an iconic and influential fashion institution born in NYC, is now in its revival era under the creative direction of fashion designer Brandon Maxwell.
As a Walmart brand, Scoop can now truly embody the idea of making high fashion accessible. We collaborated with legendary photographer Cass Bird to bring this spirit to life, showing that great style can happen anywhere, on everyone.
Scoop USA focused on settings and stories that spoke to small-town local America, where Walmart is most popular. This fresh take combined commercialism with a fun twist for Walmart consumers.
