In partnership with Mazarine New York, we were tasked with creating a year’s worth of content centered around Laura Mercier’s three core products- concealer, blur resetting powder, and primer - under the concept of The Art of Living Flawlessly.

With this concept, we explored the everyday routines of the Laura Mercier customer. From getting ready first thing out of the shower to meeting friends for a night out or admiring artwork in a gallery, we highlighted moments of effortless beauty.

For social, we developed 15- and 5-second countdowns for each product, showcasing seamless application and ease of use, interspersed with imagery from daily life - coffee cups, journaling, and alarm clocks. Through narrative storytelling with Charlotte Wales, we brought to life an aesthetically and intellectually aligned campaign that honors the legacy of Laura Mercier.