What does it mean to be Super?
ILIA Super Serum 2023 Campaign
360º Campaign, Senior Art Director
Creative Director: Marie Bliss Delpy
For ILIA’s long-standing hero product, we played with the meaning and context of Super.
The surrealist film plays with scale and setting, placing our cast—of super-interesting, super-creative, super-successful people, who are all super-into Super Serum—in a range of avant-garde, imaginative, even irrational scenarios. Super-close-up, behind a super-sized Super Serum bottle, and super-imposed with product swatches.
As we witness the characters on screen, we hear their voices as they freely associate with the word "super". This artistic exploration takes a closer look at what makes something truly super.
