In 2022, after years of being socially distant, people are coming finally together. Intimate relationships—between friends, colleagues, consumers / brands — are being rebuilt. Intimacy is having a major moment. It’s timely. It’s part of the cultural conversation.  Intimacy is comfort and confidence; a connectedness and closeness with yourself that starts with your first layer.

In the midst of a total rebrand, Bare Necessities had the opportunity to evolve it’s brand storytelling and ensure that it leads with imagery that is bold and evocative. While the intimates category is going through a bit of a renaissance, it is still, sadly, drowning in a sea of sameness. And surprisingly, no one was talking about ‘intimacy’ itself. We wanted to change that.

With that in mind, we engaged five photographers - Mayan Toledano, Olivia Bee, Luke Gilford, Lelanie Foster, & Tierney Gearon - to capture what intimacy means to them.

Mayan Toledano documented friends by the Dead Sea.